Cereal Box

One of our opening shots involves a discarded cereal box with a futuristic/hologram style advertisement that directly addresses the character. This would be something we film and comp into the shot, it's intention is to establish a slightly futuristic/technology-developed setting as well as the 'tone' of the film. The concept is similar to that of the game show host in Requiem for a Dream (who talks through the tv) and therefore advertisement-wise, we are playing with the concept of a cheesy-host character that is advertising the cereal, a character that looks a bit seedy and acts quite hammy and over the top.

MoodBoard

Sketchbook

I like the idea of it being blue/quite muted but glowing colours, as it will (hopefully) clash with the outside/junkyard exterior, that would have slightly 'natural' colours. The lined-screen should flicker and seem a little distorted, as if used and broken, as it is meant to be discarded. The scan lines can further flicker and break once it is stepped on (which is the intention in the film). Ideally I'd like the image itself to be a little distorted (with sound to fit).