Mainframe - Emma Phillips (Producer, London) and Chris Hardcastle (MD, Manchester), spoke about motion graphics and visual FX, as well as touching on organisation (such as the importance of storyboards and schedules - saving hours of future work) and rules and the legal side of having work on television - (For example if seat belts aren't worn in a car scene then it can't be used) which I found quite startling.
They also helped illustrate the opportunities animation has in more mainstream applications (such as music videos and advertisements) as well as giving useful advice on showreels.
Andy Schmidt from Pixar spoke at the Bradford Animation Festival, he focused on the rules of animation, illustrating the process of developing a film (in this case he referred to Cars 2).
He highlighted the importance of: Development, Story, Art, Model, Layout, Animation, VFX, Light, Render . As well as having a compelling story and appealing characters.
The world should influence movement, and the physics too, for example in space the gravity would be different. When designing characters and locations research is an incredibly important aspect, as reference footage can be gathered and used to create a more believable animation. Also by modelling and developing the character ideas and aspects can be refined, for example when designing the cars, making them too 'squashy' caused their believability as being hard lumps of metal to falter. This believability is very important and aspects that may not be noticeable contribute a lot to this (such as gravity etc) - we would notice them if they weren't there, or were wrong, so it is a credit to detail in Pixar's animation that their films are so absorbing.
I found the talk very interesting in terms of design and trial an error, as well as creating characters that are appealing to the audience that have believable qualities (even and will hopefully take this on board when designing in the future.
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