We've been considering the 'promotion' side of our short film, mainly how we would present and advertise it during End-of-Year show, and possibly during film festivals etc. Tom took a range of landscape and portrait stills from our location shoot that we could use. Looking at both horizontal and portrait, there was a trend in certain poses/layouts and what we liked. Mainly, the silhouetted character with their back turned in portrait.
Feedback during our last crit highlighted the difference between our 'title/logo' design, and the content of the film. Accordingly I started to try something simpler that would work both for the film, and any promotional material. The content of the film is quite minimal, and 'empty', so a simple text seemed fitting. I messed with case and overlay/textures to try and find something that worked.
In the end we decided the overall poster should be relatively minimal too, as we hadn't much to write on it (yet). We ended up with this poster design (showed bottom left), which isn't too telling of the plot (or even shows U1's face), but does show the character and the overall 'tone'. At the moment I've just left placeholder text, which would be replaced with things such as showing times and a brief blurb for the film.
When looking at film posters, there was a trend for quite illustrative designs too. I decided to experiment with this idea, using the box head as it's quite a simple yet obvious design. We could possibly use this design as teaser cards, or cards with information on the team and each of our roles, to be left out during end of year show. It could also be an alternate poster or flyer, to drum up some interest for our film. Again, once we have details, we would fill it in accordingly.
No comments:
Post a Comment