Lecture - A History of Advertising

The lecture gave a brief insight into the history of advertisement, mainly focusing on the importance of 'soap' to it's development.

Advertisement is everywhere and spans loads of different medias. From magazines to videos to games. Advertising film is incredibly important for the success of the film. If no-one knows about it, or aren't intrigued by the trailer, then it's less likely it'll be seen. (Common sense really). 

This is why the advertising of the Hunger Games is quite interesting. It's illustrating the range of devices used to create hype. For example, all the books are suddenly clearly available in major retailers, along with merchandise (such as wrist bands and posters) before the film has even been released. It's strongly implied that it will do well, so with this in mind, people will be curious to see it. 

The trailer itself is quite intriguing, explaining the concept without ruining the story (choosing not to show the major action that will come later). The use of music too is incredibly powerful and builds up a slightly eerie and slightly dangerous atmosphere.