Fashion in photography creates dramatic and striking images and outfits. The first fashion model was Adolphe Braun (pictured right) who made clothing her art being incredibly theatrical in her costumes and masks. These images she created were really unconventional and sparked off using fashion as a subject.
Mentioned briefly in the Lecture was the programme 'Seven Photographs that Changed Fashion', which I had watched when it aired. It follows the Fashion Photographer Rankin attempting to recreate seven of the most iconic photographs in fashion. 'Rankin exposes the ways in which fashion photography uses fantasy and beauty to communicate something about reality.' Which was quite interesting, especially his use of older cameras, etc, to re-create the style of the image.
Theatricalism in fashion photography seems to effect film too. I found this website: http://www.fashioninfilm.com/. Which illustrates some of the use of dramatic imagery - through extravagant costumes and poses, used in film. I'm also reminded of the costumes in Tim Burton's 'Alice in Wonderland' (since I've been researching him for my essay), which are also striking and dramatic. (Pictured right)
Fashion in photography is changing and spreading now. 'Everyday' photo's of 'Normal' people in the street are used to spot the latest trends and fashions, though this imagery isn't as striking it does create a more 'realistic' down-to-earth view of fashion, as complex photography and fashion, though incredibly visually impacting, doesn't really promote clothes that would be worn by regular people. Fashion in photography isn't even confined to the pages of a glossy magazine any more, as many people set up websites and blogs showing what they're wearing through photographs from their mobile etc.
Fashion in photography is changing and spreading now. 'Everyday' photo's of 'Normal' people in the street are used to spot the latest trends and fashions, though this imagery isn't as striking it does create a more 'realistic' down-to-earth view of fashion, as complex photography and fashion, though incredibly visually impacting, doesn't really promote clothes that would be worn by regular people. Fashion in photography isn't even confined to the pages of a glossy magazine any more, as many people set up websites and blogs showing what they're wearing through photographs from their mobile etc.
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